Development of measures of online privacy concern and protection for use on the Internet

As the Internet grows in importance, concerns about online privacy have arisen. We describe the development and validation of three short Internet-administered scales measuring privacy related attitudes ('Privacy Concern') and behaviors ('General Caution' and 'Technical Protection'). Internet Privacy Scales 1 In Press: Journal of the American Society for Information Science and Technology UNCORRECTED proofs. This is a preprint of an article accepted for publication in Journal of the American Society for Information Science and Technology copyright 2006 Wiley Periodicals, Inc. Running Head: INTERNET PRIVACY SCALES Development of measures of online privacy concern and protection for use on the

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