A model of market power and efficiency in private electronic exchanges

We investigate how private electronic markets (PEMs) can be used as a strategic tool by a large producer to compete against a consortium of smaller producers. We model the competition between a Large Producer and Consortium of producers in a two-tier supply chain as a game and characterize the resulting Subgame Perfect Nash Equilibrium. Our results demonstrate that as the costs of inputs to production increase, there are greater returns to ownership of a private exchange. Further, we demonstrate strong welfare enhancing effects of the PEM as the production efficiency of upstream suppliers declines. Finally, from a policy standpoint we show that when upstream suppliers are highly efficient, the creation of a private electronic exchange by the Large Producer will result in significant welfare loss.

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