Marketplace Lifestyles in an Age of Social Media: Theory and Methods

1. Origins and Definitions 2. Methodological Approaches Centered on Values 3. Traditional Approaches Focusing on Attitudes and Activities 4. French Approaches 5. The Analysis of Products, Goods, and Services Purchased by the Consumer 6. Fields of Application of Lifestyles 7. Problems and Critiques Raised by Studies of Lifestyles 8. New Methodological and Conceptual Proposals 9. Social Media and a Theory and Method for Future Research 10. General Conclusions