Optimal Feature Advertising Design Under Competitive Clutter
暂无分享,去创建一个
Michel Wedel | Rik Pieters | Jie Zhang | R. Pieters | M. Wedel | Jie Zhang
[1] Yuanzhen Li,et al. Feature congestion: a measure of display clutter , 2005, CHI.
[2] Raymond R. Burke,et al. Competitive Interference and Consumer Memory for Advertising , 1988 .
[3] Rik Pieters,et al. Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects , 2004 .
[4] D. Krugman. Do adolescents attend to warnings in cigarette advertising? An eye-tracking approach , 1994 .
[5] J. Duncan,et al. Visual search and stimulus similarity. , 1989, Psychological review.
[6] J. Wolfe. Guidance of Visual Search by Preattentive Information , 2005 .
[7] J. Rossiter,et al. Advertising communications & promotion management , 1997 .
[8] A. Zeman. Attentional Processing. The Brain's Art of Mindfulness , 1996 .
[9] R. Pieters,et al. Visual attention during brand choice : The impact of time pressure and task motivation , 1999 .
[10] A. Treisman,et al. A feature-integration theory of attention , 1980, Cognitive Psychology.
[11] Bart J. Bronnenberg,et al. Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition , 1996 .
[12] J. Edward Russo,et al. Eye Fixations Can Save the World: a Critical Evaluation and a Comparison Between Eye Fixations and Other Information Processing Methodologies , 1978 .
[13] Laurent Itti,et al. Models of Bottom-up Attention and Saliency , 2005 .
[14] Jim Aitchison. Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century , 1999 .
[15] Gerald L. Lohse,et al. Consumer Eye Movement Patterns on Yellow Pages Advertising , 1997 .
[16] Francis J Mulhern,et al. Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance? , 1990 .
[17] J. Duncan,et al. Beyond the search surface: visual search and attentional engagement. , 1992, Journal of experimental psychology. Human perception and performance.
[18] Greg M. Allenby,et al. The effects of in-store displays and feature advertising on consideration sets , 1995 .
[19] S Ullman,et al. Shifts in selective visual attention: towards the underlying neural circuitry. , 1985, Human neurobiology.
[20] Scott B. MacKenzie,et al. A Structural Equations Analysis of the Impact of Price Promotions on Store Performance , 1988 .
[21] Robert C. Blattberg,et al. Sales Promotion: Concepts, Methods, and Strategies , 1990 .
[22] Dick R. Wittink,et al. Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price , 1995 .
[23] J. Findlay,et al. Active Vision: The Psychology of Looking and Seeing , 2003 .
[24] Michel Wedel,et al. Eye Fixations on Advertisements and Memory for Brands: A Model and Findings , 2000 .
[25] Dominique M. Hanssens,et al. The Effectiveness of Industrial Print Advertisements across Product Categories , 1980 .
[26] K. Rayner. Eye movements in reading and information processing: 20 years of research. , 1998, Psychological bulletin.
[27] R. Pieters,et al. Visual attention to advertising: A segment-level analysis , 1997 .
[28] Sang Joon Kim,et al. A Mathematical Theory of Communication , 2006 .
[29] Jie Zhang,et al. An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising , 2006 .
[30] Charles F. Hockett,et al. A mathematical theory of communication , 1948, MOCO.
[31] Chris Janiszewski,et al. The Influence of Display Characteristics on Visual Exploratory Search Behavior , 1998 .
[32] R. Pieters,et al. Goal Control of Attention to Advertising: The Yarbus Implication , 2007 .
[33] R. J. Kent,et al. Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity , 1994 .
[34] Kevin Lane Keller. Memory and Evaluation Effects in Competitive Advertising Environments , 1991 .
[35] Peter E. Rossi,et al. Bayesian Statistics and Marketing , 2005 .
[36] Laura Chamberlain. Eye Tracking Methodology; Theory and Practice , 2007 .
[37] S. Yantis. 3 Goal-Directed and Stimulus-Driven Determinants of Attentional Control , 2000 .