How to Check Out Your Competition: A Complete Plan for Investigating Your Market

Injecting a Competitive Approach in your Planning Process Why you Need Systematic Competitive Analysis Advance Planning for a Competitive Analysis Program Laying the Foundation for a Competitive Analysis System Developing Research Techniques and In-House Information Sources How to Gather Information from Competitor and Trade Sources How to Gather Information from Published and Government Sources How to Gather Information from Third-Party Sources Organizing and Communicating Competitive Information Competitive Analysis Worksheet Developing a Framework for your Competitive Analysis Program How to Evaluate a Competitors' Operations How to Evaluate Competitors' Administration and Finances Basing your Counterattacks on your Competitors' Strategies Putting Competitive Analysis to Work for You Taking a Look at International Competitive Analysis Appendixes Index.