Determinants of exporting channel integration: an interaction approach

The framework for channel integration in international market has steadily evolved over time since late 1980s in response to new theoretical and empirical developments. By providing a comprehensive review of channel integration studies, we present a conceptual framework with an attempt to assimilate the major, generalized forces influencing channel selection in international market. The conceptual framework is then being expanded by integrating factors from an „interaction approach” to account for the potential effect of channel relation variables on the channel integration decision making.

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