Predicting Readers' Sarcasm Understandability by Modeling Gaze Behavior

Sarcasm understandability or the ability to understand textual sarcasm depends upon readers' language proficiency, social knowledge, mental state and attentiveness. We introduce a novel method to predict the sarcasm understandability of a reader. Presence of incongruity in textual sarcasm often elicits distinctive eye-movement behavior by human readers. By recording and analyzing the eye-gaze data, we show that eye-movement patterns vary when sarcasm is understood vis-a`-vis when it is not. Motivated by our observations, we propose a system for sarcasm understandability prediction using supervised machine learning. Our system relies on readers' eye-movement parameters and a few textual features, thence, is able to predict sarcasm understandability with an F-score of 93%, which demonstrates its efficacy. The availability of inexpensive embedded-eye-trackers on mobile devices creates avenues for applying such research which benefits web-content creators, review writers and social media analysts alike.