GENERATING A WINDOW OF TECHNOLOGICAL OPPORTUNITY; A NEW CHALLENGE FOR IMPLEMENTING SUSTAINABILITY ORIENTED TECHNOLOGIES IN TRANSPORT

This paper revolves around the issues of technological change and the urgent need from the perspective of the concept of sustainability, to reduce the impacts caused by transportation. Therefore attention is paid to the knowledge provided by technology dynamics on technology development, the network theory of public management on the role of the government (in cooperation with the private sector) in generating a sustainable-sound technology policy in transportation. These different theoretical complexities are combined to create a strategy for sustainability-oriented R&D and the implementation of technological innovations in transportation. The result of this strategy is the formulation of the concept of a Window of Technological Opportunity. Empirical results are presented for the case of fuel-cells.