Internationalization of SMEs: Management Responses to a Changing Environment

International marketing is changing dramatically. Government-imposed barriers and structural impediments, which previously segmented and protected domestic markets, are falling rapidly, and technological advances in production, transportation, and telecommunications-especially the Internet-allow even the smallest firms access to customers, suppliers, and collaborators around the world. Economic growth and innovation, both domestically and internationally, are fuelled increasingly by small companies and/or entrepreneurial enterprises. These trends will have a profound impact on marketing strategies, public policies, and the daily lives of everyone.