Roadmapping the Next Wave of Sustainable IT

Purpose – This paper aims to explore the strategic dimensions and drivers of sustainable IT and roadmaps its likely development as a disruptive innovative force over the next decade as it moves beyond the datacenter and throughout the IT organization, the firm, markets, and society at large. Its purpose is to provide a comprehensive view of the emerging industry to inform sustainable IT strategy development and stimulate future research.Design/methodology/approach – This paper uses a qualitative three‐phase process to develop the technology roadmap for the sustainable IT industry. The phases are domain analysis, which features a comprehensive literature review and expert panel depth interviews; roadmap development, which involved two technology roadmapping brainstorming sessions; and follow‐up activity, to confirm roadmap session results with the expert panel.Findings – The paper defines the emerging field of sustainable IT and its green IT and sustainable IT services dimensions. It identifies market segm...

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