Evaluating Travel Websites Using WebQual: A Group Decision Support Approach

The enhanced internet penetration and the increased usage of the facilities by travel industry floods the online arena with websites, and thus generates the urge to find out the best amongst the options and the factors determining it. The article tries to explore the optimally performing travel website in the Indian context based on the evaluation parameters highlighted by WebQualTM. The work would highlight both the leading contributors to reuse of the website as well as their interrelationship. The analysis has been done the Analytic Hierarchy Process for group decision making.

[1]  Arno Scharl,et al.  A Classification Framework and Assessment Model for Automated Web Site Evaluation , 1999, ECIS.

[2]  Matthew J. Liberatore,et al.  The analytic hierarchy process in medical and health care decision making: A literature review , 2008, Eur. J. Oper. Res..

[3]  Jung P. Shim,et al.  Bibliographical research on the Analytic Hierarchy Process (AHP) , 1989 .

[4]  Daniel Q. Chen,et al.  WEBQUAL TM REVISITED: PREDICTING THE INTENT TO REUSE A WEB SITE , 2002 .

[5]  Patrick T. Harker,et al.  The Analytic hierarchy process : applications and studies , 1989 .

[6]  T. Saaty,et al.  The Analytic Hierarchy Process , 1985 .

[7]  T. L. Saaty.  A Scaling Method for Priorities in Hierarchical Structures , 1977 .

[8]  Eric W. T. Ngai,et al.  Selection of web sites for online advertising using the AHP , 2003, Inf. Manag..

[9]  Evangelos Triantaphyllou,et al.  USING THE ANALYTIC HIERARCHY PROCESS FOR DECISION MAKING IN ENGINEERING APPLICATIONS: SOME CHALLENGES , 1995 .

[10]  Marilyn Domas White,et al.  Identifying user-based criteria for Web pages , 1997, Internet Res..

[11]  Sushil Kumar,et al.  Analytic hierarchy process: An overview of applications , 2006, Eur. J. Oper. Res..

[12]  G. Crawford,et al.  A note on the analysis of subjective judgment matrices , 1985 .

[13]  Patrick T. Harker,et al.  The Analytic Hierarchy Process , 1989 .

[14]  José María Moreno-Jiménez,et al.  A note on AHP group consistency for the row geometric mean priorization procedure , 2004, Eur. J. Oper. Res..

[15]  F. Zahedi.  A simulation study of estimation methods in the analytic hierarchy process , 1986 .

[16]  R. N. Anantharaman,et al.  The relationship between service quality and customer satisfaction – a factor specific approach , 2002 .