Understanding portal-based mobile search: a case study

In this paper we present a real-world case study aimed at understanding mobile search behaviour in the context of an operator's portal-based mobile search service. We describe key results of a large-scale logs-based analysis of the queries issued via the operator's mobile portal. Using these results, we highlight implications for the design of portal-based mobile search with a view to improving the search experiences of mobile customers. We conclude we a number of insights into the challenges of dealing with large-scale logs analysis as a means of understanding real-world mobile behaviours.