Data Mining of Market Knowledge in The Pharmaceutical Industry

The pharmaceutical industry is well known for using SAS to perform quantitative analysis for clinical research. Lately, however, competitive pressures have created opportunities in the marketing departments to use SAS for Data Mining. Applications such as sales force planning and direct marketing to doctors and consumers are employing many new SAS tools and techniques. This paper will provide an overview and examples of some of these Data Mining SAS applications in the pharmaceutical industry.