The Cluster Analysis about Tourism Benefit in Hainan

Based on data from the hainan statistical yearbook between 2002 and 2012, this paper makes fuzzy cluster analysis of eighteen cities of Hainan by introducing FCM algorithm, and divides these cities into four categories. We compare and analyse the data of cities. The main conclusions are as follows: 1)The tourism benefit of the city is not proportional to the development of the city; 2)Wangning is the preferred place to settle for the tourists relative to other cities such as Qionghai. 3)The cost of hospitality is about twice as much as that of travelling. 4)The foreigh tourists are inclined to choose Sanya and Haikou to settle. 5)The gap of tourist benefit between eastern line and western line is very big. At the end, countermeasures and suggestions are offered for these phenomena and their reasons. Keywords-tourism benefit; FCM algorithm; fuzzy cluster analysis; analyse ; suggestions