DESIGN OF AN INTEGRATED DATA COLLECTION PROGRAM TO SUPPORT MODELING OF USER RESPONSE TO ATIS SERVICES

A critical issue in the design and evaluation of ATIS services is a clear understanding of user response to these potential services. Such an understanding is usually based on the development of models which capture user behavior. The authors present a comprehensive modeling framework of user response to ATIS. The framework focuses on ATIS access, usage, and response decisions made by travelers and considers levels of awareness of ATIS services and effects due to learning. Based on the modeling framework, data requirements for estimating component models are identified. A comprehensive review of related surveys, travel simulators, and field tests, and associated data collection efforts are presented. Data quality issues associated with each source are discussed and a data collection program is outlined.