MOOCs: Is There an App for That? Expanding Mobilegogy through an Analysis of MOOCS and iTunes University

As part of the iCampus initiative launched at Etisalat BT Innovation Center (EBTIC), this study evaluates the instructional design elements and mobile learning (mLearning) experiences of iTunes University (iTU) and three emerging Massive Open Online Courses (MOOCs). Findings are used to generate a Mobilegogy model, which is based on Wang's Location, Culture, Technology and Satisfaction Model [1], and consists of theories and guidelines for designing engaging mobile learning material. The discussion and analysis of the findings focuses specifically on the instructional design elements of iTU as they compare to three MOOCs: MITx, Coursera and Udacity. We give suggestions for enhancing the iTU design tools for course designers and also discuss the implications for the evolution of mLearning design theory.