And keep on looking: A film to reduce pedestrian crashes among 9 to 12 year olds

A pedestrian safety education film titled And Keep on Looking and aimed at children ages 9 to 12 was evaluated in several cities. The results showed an increase in safe street crossing knowledge among 9- to 12-year-old Connecticut children who viewed the film, and some improvement in safe street crossing behavior among 9- to 12-year-old Seattle, Washington, children. Crash reduction was assessed in a 2-year, citywide field test conducted in Milwaukee. The field test indicated a crash reduction of more than 20% for 9- to 12-year-old children in Milwaukee compared with children in areas surrounding Milwaukee and children in comparison cities.