Emphasize, don't filter!: displaying recommendations in Twitter timelines

This paper describes and evaluates a method for presenting recommendations that will increase the efficiency of the social activity stream while preserving the users' accurate awareness of the activity within their own social networks. With the help of a content-based recommender system, the application displays the user's home timeline in Twitter as three visually distinct tiers by emphasizing more strongly those Tweets predicted to be more interesting. Pilot study participants reported that they were able to read the interesting Tweets while ignoring the others with relative ease and that the recommender accurately categorized their Tweets into three tiers.