An analysis on the usage of E-banking services in coimbatore city

E-Banking is a major invention that has changed the business of banking. World over banks are reorienting their strategies towards new opportunities offered by e-banking. The recent trend shows that most ‘brick and mortar’ banks are shifting from a ‘product-centric’ model as they develop their new e-banking capabilities. With this background an attempt was made with the Objectives; to present an overview of e-banking services offered by both public and private sector banks in Coimbatore city; to examine the socio-economic profile of e-banking user; to study the extent awareness and the usage of e-banking Services and to ascertain the customer's satisfaction about various e-banking services. The data was collected with the help of a well structured and pre-tested interview schedule, administered to 100 e-banking users during the period November 2008 to January 2009. The data collected was tabulated and analyzed by using simple percentages, Chi-square test and Garrett ranking technique. From the findings of the study, it was revealed that customers are satisfied with the services provided by the public sector banks than the private sector banks. The study suggests that, Customers have to be educated in the use of every new technology. On the whole e-banking increased operational efficiencies and reduces costs, besides giving a platform for offering valued added services to the customer, thereby fulfilling all the essential prerequisites for a flourishing banking industry. In a nutshell, to meet the emerging challenges banks have to undertake a series of changes in original, structure, functions, practices and marketing to popularize e-banking.