Web 2.0 and Digital Business Models

The increasing acceptance and prevalence of the Internet as a modern information and communications technology has advanced the commercial use and enabled the development of digital business models. Since 2005, increasing Internet services can be noted in this context, that can be associated with the phenomenon of Web 2.0 and that changed the Internet Economy (Wirtz 2010, p. 328). This paper analyses the strategic implications of the changes of digital business models through Web 2.0. For this reason, Internet business models are first classified based on the 4C-Net-Business-Model typology (Wirtz 2000; Wirtz and Lihotzky 2003, p. 522), then the term Web 2.0 is defined and an empirically validated model of explanation regarding strategically relevant components of the Web 2.0 is shown (Wirtz et al. 2010). Using these components, the influence of Web 2.0 on single Internet business models is explained. Thereby, various Web 2.0 applications are assigned to the business models. Moreover, the effect of individual Web 2.0 components towards the applications is explained and implications for practice are derived.

[1]  Katarina Stanoevska-Slabeva,et al.  Overview of business models for Web 2.0 communities , 2006, GeNeMe.

[2]  Felicia Wu Song.  THEORIZING WEB 2.0 , 2010 .

[3]  Paul Timmers,et al.  Business Models for Electronic Markets , 1998, Electron. Mark..

[4]  Hermann A. Maurer,et al.  The Transformation of the Web: How Emerging Communities Shape the Information we Consume , 2006, J. Univers. Comput. Sci..

[5]  Susan J. Winter,et al.  Electronic Word-of-Mouth in Online Environments , 2006 .

[6]  Oliver Schilke,et al.  Strategic development of business models: Implications of the web 2.0 for creating value on the internet , 2010 .

[7]  V. Kumar,et al.  Interaction Orientation and Firm Performance , 2008 .

[8]  Joon Koh,et al.  Encouraging participation in virtual communities , 2007, CACM.

[9]  Harsha Gangadharbatla.  Facebook Me , 2008 .

[10]  Wenyu Dou,et al.  Note from Special Issue Editors , 2008 .

[11]  Ashok Kumar,et al.  From mass customization to mass personalization: a strategic transformation , 2007 .

[12]  Bernd W. Wirtz,et al.  Customer retention management in the B2C electronic business , 2003 .

[13]  Kerk F. Kee,et al.  Is There Social Capital in a Social Network Site?: Facebook Use and College Students’ Life Satisfaction, Trust, and Participation 1 , 2009 .

[14]  Eric von Hippel,et al.  Finding Commercially Attractive User Innovations: A Test of Lead User Theory , 2005 .

[15]  Johann Füller,et al.  Community based innovation: How to integrate members of virtual communities into new product development , 2006, Electron. Commer. Res..

[16]  T. Daugherty,et al.  Exploring Consumer Motivations for Creating User-Generated Content , 2008 .

[17]  Volker Bilgram,et al.  User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnes , 2008 .

[18]  M. Ventresca,et al.  Cultural Change : Frame Analysis of Business Model Public Talk , 1975 – 2000 , 2005 .

[19]  Paul Dwyer,et al.  Measuring the value of electronic word of mouth and its impact in consumer communities , 2007 .

[20]  Efthymios Constantinides,et al.  Web 2.0: Conceptual foundations and marketing issues , 2008 .

[21]  Ji Yong Park,et al.  Empowering the user as the new media participant , 2007, Digit. Creativity.

[22]  B. Wirtz.  Business Model Management , 2011 .

[23]  Bernd W. Wirtz.  Media and Internet Management , 2011 .

[24]  G. Sampson.  Electronic Business , 2008 .

[25]  Tim O'Reilly,et al.  What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software , 2007 .