论文信息 - Power in a Channel of Distribution: Sources and Consequences

Power in a Channel of Distribution: Sources and Consequences

This article empirically assesses the relationship between power and the sources of power in a channel of distribution that has a well-defined power source: the franchisor-franchisee channel. In addition, the consequences of franchisors utilizing coercive versus noncoercive sources of power are examined.

John R. Nevin | Shelby D. Hunt | S. Hunt | J. Nevin

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