The CONGRUENCE TM Game: a team-building exercise for students of entrepreneurship

This article describes a strategy-driven, experiential game that was designed to teach the participants (e.g., students, entrepreneurs, and business persons) the importance of personnel and strategy congruence in entrepreneurial environments. The decisions cover the areas of marketing, operations, finance, and human resources. The game allows participants to maximize their performance through congruent decision making, teaching them the value of congruence.

[1]  Theresa M. Welbourne,et al.  Predicting the Performance of Initial Public Offerings: Should Human Resource Management be in the Equation? , 1996 .

[2]  Allen M. Weiss,et al.  Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information , 1993 .

[3]  Israel D. Nebenzahl,et al.  Group Interaction and Business Game Performance , 1990 .

[4]  Joseph Wolfe,et al.  The Effects and Effectiveness of Simulations in Business Policy Teaching Applications , 1976 .

[5]  G. Hills.  Variations in University entrepreneurship education: An empirical study of an evolving field , 1988 .

[6]  S. Spinelli,et al.  New Venture Creation: Entrepreneurship for the 21st Century , 1999 .

[7]  James P. Neelankavil,et al.  Determinants of Managerial Performance: A Cross-cultural Comparison of the Perceptions of Middle-level Managers in Four Countries , 2000 .

[8]  Bruce Raymond,et al.  Developing Small Business Effectiveness in the Context of Congruence , 1994 .

[9]  George T. Solomon,et al.  A Historical Examination of Small Business Management and Entrepreneurship Pedagogy , 1994 .

[10]  W. Schmidt,et al.  Values congruence and differences between the interplay of personal and organizational value systems , 1993 .

[11]  Jeanne Liedtka,et al.  Value congruence: The interplay of individual and organizational value systems , 1989 .

[12]  H. Feldman.  Computer-Based Simulation Games: A Viable Educational Technique for Entrepreneurship Classes? , 1995 .

[13]  Boo-Ho Rho,et al.  Improving interface congruence between manufacturing and marketing in industrial-product manufacturers , 1994 .

[14]  Joseph Wolfe,et al.  Computerized General Management Games as Strategic Management Learning Environments , 1997 .

[15]  Parshotam Dass,et al.  Improving Students’ Self-Efficacy in Strategic Management: The Relative Impact of Cases and Simulations , 2000 .

[16]  R. Teach.  Profits: The False Prophet in Business Gaming , 1990 .

[17]  Joseph Wolfe,et al.  On the Use of Computerized Simulations for Entrepreneurship Education , 1994 .

[18]  C. R. Roberts,et al.  Team-Building Effects On Company Performance , 1989 .

[19]  Lisa K. Gundry,et al.  Flights of Imagination: Fostering Creativity through Experiential Learning , 1996 .

[20]  Jerome A. Katz,et al.  Guest Editorial: Simulation and Experiential Learning in Entrepreneurship Education , 1994 .

[21]  Sandra M. Fowler.  Simulation/Game Review , 2001 .

[22]  Arthur H. Kuriloff,et al.  Entrepreneurship and Small Business Management , 1979 .