论文信息 - Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong

Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong

Abstract This study reviews the market research course curricula in Hong Kong and finds that statistical analytic methods are inadequately covered and discussed. Advanced or sophisticated statistical tests and the use of computer software are tangentially covered. Apparently, the existing market research curricula in Hong Kong are not sufficient for the contemporary marketing environments, specifically in the area of statistical analysis. This article suggests an integrative approach to equip students to work competently in the business environment.

Kam-chuen Tam | Wai-sum Siu | Wai-sum Siu | Kam-chuen Tam

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