Modeling innovation, manufacturing, diffusion and adoption/rejection processes

Purpose – Seeks to advocate adopting the comparative case study method and system dynamics modeling to inform theory and to prescribe executive actions for successfully managing new products built using radically new technologies.Design/methodology/approach – Reviews NPD theory and research on the dynamic processes including feedback loops and the hidden demons (hard to identify weak linkages that have large downstream impacts) in radically new innovation, manufacturing, diffusion and adoption/rejection processes; examines the IMDAR process model (innovation‐manufacturing‐diffusion‐adoption/rejection) of new products.Findings – Several alternative routes of tacit and explicit interorganizational behaviors and decisions lead to NPD successes and failures; while executives believe surveys identifying specific factors are important particularly for NPD success, none of these factors is necessary or sufficient by itself for explaining success – specific cases of NPD success occur in the absence of any one of ...

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