Visual Modeling and Software Project Management

During last decades in Software Engineering the concept of software development process was formed where analysis and design played a significant role. Visual modeling takes an important place there. However practice of the last years has shown, that these approaches are rather a philosophy, than a guideline for creation of effective software development strategies. Concerning visual modeling it appears that frequently it is visualized not what requires formalizing and wide discussion, but what is rather easy to visualize. Thus, a question on revising a place of visual modeling in software development process is still actual. In this paper we argue that this place is project management. We introduce the idea of a conceptual field of the project as a scope of its integrity. We regard as one of the main goals of project manager to keep a balance between conceptual field activities and basic project activities. We think that visual modeling can help in this.