Enhancing Workers’ Job Tenure Using Directions Derived from Data Mining Techniques

This study conducted an experiment using data mining techniques to develop prediction models of worker job turnover. The experiment used data from the ‘2015 Graduate Occupational Mobility Survey’ by the Korea Employment Information Service. We developed the prediction models using a decision tree, Bayes net, and artificial neural network. We found that the decision tree-based prediction model reported the best accuracy. We also found that the six influential factors affecting employees’ turnover intention are type of working time, job status, full-time or not full-time, regular working hours per week, regular working days per week, and personal development opportunities. From the decision tree-based prediction model, we derived 12 rules of employee turnover for all job types. Using the derived rules, we proposed helpful directions for enhancing workers’ job tenure. In addition, we analyzed the influential factors affecting employees’ job turnover intention according to four job types and derived rules for each: office (ten rules), culture and art (nine rules), construction (four rules), and information technology (six rules). Using the derived rules, we proposed customized directions for improving the job tenure for each group. ■ keyword :∣Job Tenure∣Job Turnover∣Prediction Model∣Decision Tree∣Bayes Net∣Artificial Neural Network∣ 한국콘텐츠학회논문지 '18 Vol. 18 No. 5 266