Toward a more sustainable fit between innovation strategies and the institutional environment

This chapter concentrates on the interaction between developmental dynamics in the different action experiments, aimed at exploring new more sus- tainable agricultural business models, and changes in the wider institutional envi- ronment. Which (mis)fits can be identified? What has to be done to enable agro innovation to more effectively be managed in a rapidly globalizing and urbanizing environment? Based on a loose theoretical framework, consisting of notions of the network society, transition theory and urban regime theory, we come to the con- clusion that we need a new conceptual/strategic story line, with the developmental coalitions related, enabling a productive fit between a 'transitionalizing' landscape of agriculture on one side and a highly urbanizing metropolitan environment on the other.

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