Innovation in product architecture—A study of the Chinese automobile industry

The purpose of this paper is to put forward the hypothesis that a transformation from closed integral architecture to quasi-open modular architecture contributes to the achievement of a low-cost competitive strategy by Chinese carmakers. The question, “What is quasi-open architecture in Chinese industry?” is addressed in the theoretical section, followed by the Geely case in the passenger car sector. Two perspectives form the basis of the analysis: that of the carmaker and that of its relationship with suppliers. The findings offer an insight into the competitive strategy of firms in emerging economies and some valuable observations concerning the “catching up” trajectory of Chinese firms.

[1]  Takahiro Fujimoto,et al.  Automobiles:Strategy-based Lean Production System , 2001 .

[2]  Han Hendriks,et al.  Make, buy or ally , 2008 .

[3]  S. McGaughey,et al.  Strategic Interventions in Intellectual Asset Flows , 2002 .

[4]  C. Campbell-Hunt What have we learned about generic competitive strategy? A meta‐analysis , 2000 .

[5]  M. Jacobides Industry Change Through Vertical Dis-Integration: How and Why Markets Emerged in Mortgage Banking , 2004 .

[6]  James M. Utterback,et al.  Mastering the Dynamics of Innovation , 1996 .

[7]  Yew-Kwang Ng,et al.  The economics of e-commerce and networking decisions : applications and extensions of inframarginal analysis , 2003 .

[8]  Marc H. Meyer,et al.  Metrics for Managing Research and Development in the Context of the Product Family , 1997 .

[9]  Linsu Kim,et al.  The multifaceted evolution of Korean technological capabilities and its implications for contemporary policy , 2004 .

[10]  Kim B. Clark,et al.  The Option Value of Modularity in Design: An Example From Design Rules, Volume 1: The Power of Modularity , 2000 .

[11]  James M. Utterback,et al.  Innovation, Competition, and Industry Structure , 1993 .

[12]  T. Fujimoto,et al.  Electronic technology and parts procurement: a case of the automobile industry , 2004 .

[13]  Daniel T. Jones,et al.  The machine that changed the world : based on the Massachusetts Institute of Technology 5-million dollar 5-year study on the future of the automobile , 1990 .

[14]  B. Klein,et al.  Vertical Integration, Appropriable Rents, and the Competitive Contracting Process , 1978, The Journal of Law and Economics.

[15]  Sumit Roy Globalisation in China, India and Russia: Emergence of national groups and global strategies of firms , 2008 .

[16]  R. Yin Case Study Research: Design and Methods , 1984 .

[17]  Raghu Garud,et al.  Managing in the modular age : architectures, networks, and organizations , 2002 .

[18]  A. Gawer,et al.  Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation , 2002 .

[19]  Jan W. Rivkin Imitation of Complex Strategies , 2000 .

[20]  Ron Sanchez,et al.  Modularity, flexibility, and knowledge management in product and organization design , 1996 .

[21]  Jeffrey K. Liker,et al.  Modularisation and outsourcing: who drives whom? A study of generational sequences in the US automotive cockpit industry , 2005 .

[22]  Takahiro Fujimoto,et al.  Quasi-open Product Architecture andTechnological Lock-in , 2004 .

[23]  Johannes I.M. Halman,et al.  Platform driven development of product families: Linking theory with practice , 2001 .

[24]  Richard N. Langlois,et al.  Firms, Markets and Economic Change: A dynamic Theory of Business Institutions , 1995 .

[25]  Richard N. Langlois,et al.  Competition Through Institutional Form: The Case of Cluster Tool Standards , 2004 .

[26]  R. Langlois Modularity in technology and organization , 2002 .

[27]  Melissa A. Schilling Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity , 2000 .

[28]  Juliana H. Mikkola,et al.  Capturing the Degree of Modularity Embedded in Product Architectures , 2006 .

[29]  Frits K. Pil,et al.  Modularity: Implications for Imitation, Innovation, and Sustained Advantage , 2006 .

[30]  Mitchell M. Tseng,et al.  Understanding product family for mass customization by developing commonality indices , 2000 .

[31]  Gilmore Jh,et al.  The four faces of mass customization. , 1997 .

[32]  Roberto Marx,et al.  The modular consortium in a new VW truck plant in Brazil: new forms of assembler and supplier relationship , 1997 .

[33]  Peter Galvin,et al.  Product modularity, information structures and the diffusion of innovation , 1999 .

[34]  Benjamin Klein,et al.  Vertical Integration as Organizational Ownership: The Fisher Body-General Motors Relationship Revisited , 1988 .

[35]  R. Langlois,et al.  Networks and innovation in a modular system: Lessons from the microcomputer and stereo component industries , 1992 .

[36]  Akira Takeishi,et al.  Modularization in the Auto Industry: Interlinked Multiple Hierarchies of Product, Production, and Supplier Systems , 2001 .

[37]  K. Ulrich,et al.  Planning for Product Platforms , 1998 .

[38]  Melissa A. Schilling,et al.  The Use of Modular Organizational Forms: An Industry-Level Analysis , 2001 .

[39]  Kim B. Clark,et al.  Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of , 1990 .

[40]  O. Williamson The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting , 1985 .

[41]  B. Chakravarthy,et al.  The persistence of knowledge‐based advantage: an empirical test for product performance and technological knowledge , 2002 .

[42]  Peter Galvin,et al.  MODULARITY ON INDUSTRY STRUCTURE: THE CASE OF THE WORLD THE EFFECT OF PRODUCT BICYCLE INDUSTRY , 2001 .

[43]  Michael Kamel,et al.  Collaboration for Innovation in Closed System Industries: The Case of the Aviation Industry , 2006 .

[44]  James M. Utterback,et al.  A dynamic model of process and product innovation , 1975 .

[45]  J. Hsuan Impacts of supplier–buyer relationships on modularization in new product development , 1999 .

[46]  S. Brusoni,et al.  Unpacking the Black Box of Modularity: Technologies, Products and Organizations , 2001 .

[47]  R. T. Beaty,et al.  The competitive challenge , 1993 .

[48]  Stephan Billinger,et al.  Special Issue: Organizational Design: Designing the Boundaries of the Firm: From "Make, Buy, or Ally" to the Dynamic Benefits of Vertical Architecture , 2006, Organ. Sci..

[49]  S. Lippman,et al.  Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency under Competition , 1982 .

[50]  Jeff Borland,et al.  A Microeconomic Mechanism for Economic Growth , 1991, Journal of Political Economy.

[51]  Derek R. White,et al.  When and When Not to Vertically Integrate , 1993 .

[52]  Carliss Y. Baldwin,et al.  Managing in an age of modularity. , 1997, Harvard business review.

[53]  S. Winter Knowledge and Competence as Strategic Assets , 1987 .

[54]  Moreno Muffatto,et al.  Introducing a platform strategy in product development , 1999 .

[55]  Clayton M. Christensen,et al.  Explaining the attacker's advantage: Technological paradigms, organizational dynamics, and the value network , 1995 .

[56]  Clayton M. Christensen The Innovator's Dilemma , 1997 .

[57]  S. Albers,et al.  Crisis Construction and Organizational Learning: Capability Building in Catching-Up at Hyundai Motor , 1998 .