The Features of the English Advertisement and Its Translating Strategy

As the consummating of system of the socialistic market economy, the commodity economy is becoming more and more prosperous as well as the foreign trade.With the purpose of giving publicity to their products,promoting export and expanding overseas market,every enterprise begins to pay more attention to the English advertisement and correspondingly to devote more power to the creation of the advertisement.At the same time,English advertising has already gone deep into social activities in each aspect.This paper analyzes the features of the English advertisements and the strategy on how to translate English advertisements into Chinese.