Media program interaction method and system

The invention provides a media program interaction method and system and is applicable to the field of multimedia application. The media program interaction method comprises the following steps: establishing an audio feature library by a server in real time; storing audio feature values and program interactive information of all media programs; recording an audio of a currently-played media program through a mobile device; extracting the audio feature values of the audio of the media program, and sending the extracted audio feature value to the server; carrying out similarity matching on the received audio feature value and the audio feature values of all the media programs in the audio feature library by the server, so as to identify the currently-played media program; and judging the type information of the currently-played media program by the server, and pushing the corresponding program interactive information to the mobile device according to the type information of the currently-played media program. With the adoption of the media program interaction method and the media program interaction system provided by the invention, the media program interactive information watched by a user can be accurately and rapidly fed back to the user. The media program interaction method and the media program interaction system provided by the invention have the advantages of large amount of the interactive information, various types and better user experience; and the various demands of the user can be met.