During the past years we have assisted to the huge diffusion of Cloud based Services, but security and privacy are still an issue in the Cloud due to a problem of trust endemic in the Cloud paradigm; users who have subscribed some kind of Cloud service must fully trust their providers. In this paper we propose a new, yet simple way to guarantee privacy for end user's data and operations. We propose to use an application inside an STB as single point of concentration for user's Cloud services accounts. Thus, a higher degree of privacy could be achieved by splitting user's data and operations over multiple identities and even over multiple providers' networks. In this article we depict, as example, the case of on-line storage and synchronization service.