Social and attitudinal determinants of viral marketing dynamics
暂无分享,去创建一个
[1] Andrew J. Czaplewski,et al. eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty , 2006 .
[2] S. Ghoshal,et al. Social Capital, Intellectual Capital, and the Organizational Advantage , 1998 .
[3] I. Ajzen,et al. Understanding Attitudes and Predicting Social Behavior , 1980 .
[4] Jyh-Jeng Wu,et al. Factors affecting members' trust belief and behaviour intention in virtual communities , 2008, Behav. Inf. Technol..
[5] J. Coleman. Foundations of Social Theory , 1990 .
[6] Jason Ho,et al. Viral marketing: Motivations to forward online content , 2010 .
[7] Katherine Gallagher,et al. A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’ , 2001, Journal of Advertising Research.
[8] A. Lindgreen,et al. Why Pass on Viral Messages? Because They Connect Emotionally , 2007 .
[9] Dee T. Allsop,et al. Word-of-Mouth Research: Principles and Applications , 2007, Journal of Advertising Research.
[10] Oliviane Brodin. LES COMMUNAUTÉS VIRTUELLES: Un potentiel marketing encore peu exploré , 2000 .
[11] D. Mackinnon,et al. Equivalence of the Mediation, Confounding and Suppression Effect , 2000, Prevention Science.
[12] Paul A. Pavlou,et al. Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model , 2003, Int. J. Electron. Commer..
[13] Jane Klobas,et al. Adults Learning To Use the Internet: A Longitudinal Study of Attitudes and Other Factors Associated with Intended Internet Use , 2000 .
[14] James C. Anderson,et al. STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .
[15] Eric T. G. Wang,et al. Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories , 2006, Decis. Support Syst..
[16] N. Lee,et al. Word of mouth communication within online communities: Conceptualizing the online social network , 2007 .
[17] Tung-Ching Lin,et al. Factors affecting pass-along email intentions (PAEIs): Integrating the social capital and social cognition theories , 2009, Electron. Commer. Res. Appl..
[18] Cate Riegner. Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions , 2007, Journal of Advertising Research.
[19] Andrew D. Gershoff,et al. Recommendation or Evaluation? Task Sensitivity in Information Source Selection , 2001 .
[20] Katherine Gallagher,et al. The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web , 2001, Journal of Advertising Research.
[21] Hung-Pin Shih,et al. An empirical study on predicting user acceptance of e-shopping on the Web , 2004, Inf. Manag..
[22] Mee-Shew Cheung,et al. Revisiting Word-of-Mouth Communications: A Cross-National Exploration , 2007 .
[23] Emanuel Rosen,et al. The Anatomy of Buzz: How to Create Word of Mouth Marketing , 2000 .
[24] Clive Sanford,et al. The roles of self-concept clarity and psychological reactance in compliance with product and service recommendations , 2010, Comput. Hum. Behav..
[25] James R. Coyle,et al. Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness , 2007, Journal of Advertising Research.
[26] M.H.P. Kleijnen,et al. Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to Use Innovative Mobile Services , 2009 .
[27] P. Lance,et al. From Subservient Chickens to Brawny Men , 2006 .
[28] B. Pan,et al. A retrospective view of electronic word-of-mouth in hospitality and tourism management , 2017 .
[29] Chun-Ming Chang,et al. Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations , 2007, Int. J. Hum. Comput. Stud..
[30] P. Bourdieu. Forms of Capital , 2002 .
[31] Robert K. Plice,et al. Toward a Sustainable Email Marketing Infrastructure , 2008 .
[32] J. Kirby,et al. Connected Marketing: The Viral, Buzz And Word Of Mouth Revolution , 2007 .
[33] Ronald E. Goldsmith,et al. Application of the personal involvement inventory in marketing , 1993 .
[34] James R. Gould,et al. How Consumers Generate Clickstreams through Web Sites , 2002 .
[35] G. Lilien,et al. A multi-stage model of word-of-mouth influence through viral marketing , 2008 .
[36] Jyh-Jeng Wu,et al. Trust factors influencing virtual community members: A study of transaction communities , 2010 .
[37] R. East. The Impact of Positive and Negative Word of Mouth on Brand Choice , 2005 .
[38] Susan J. Winter,et al. Electronic Word-of-Mouth in Online Environments , 2006 .
[39] Susan Wiedenbeck,et al. On-line trust: concepts, evolving themes, a model , 2003, Int. J. Hum. Comput. Stud..
[40] Bin Wang,et al. From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention , 2010, Electron. Commer. Res. Appl..
[41] R. Cialdini,et al. Running head : ONLINE PERSUASION AND COMPLIANCE Online Persuasion and Compliance : Social Influence on the Internet and Beyond , 2004 .
[42] I. Ajzen,et al. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .
[43] Dwayne D. Gremler,et al. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? , 2004 .
[44] Pascale G. Quester,et al. Modélisation de la structure sociale des groupes de discussion sur Internet: Implications pour le contrôle du marketing viral , 2007 .
[45] David K. Perry,et al. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email , 2004, Journal of Advertising Research.
[46] K. Chan,et al. Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity , 2010 .
[47] Mark S. Granovetter. T H E S T R E N G T H O F WEAK TIES: A NETWORK THEORY REVISITED , 1983 .
[48] Tomás Bayón,et al. The effect of word of mouth on services switching , 2004 .
[49] Peter H. Reingen,et al. Social Ties and Word-of-Mouth Referral Behavior , 1987 .
[50] Shiu-Wan Hung,et al. Fostering the determinants of knowledge sharing in professional virtual communities , 2009, Comput. Hum. Behav..
[51] Fiona Sussan,et al. THE ADDED-VALUE OF ONLINE WORD-OF-MOUTH (eWOM) TO ADVERTISING IN NEW PRODUCT ADOPTION: AN EMPIRICAL ANALYSIS OF THE MOVIE INDUSTRY , 2005 .