키워드 전략적 프레임워크를 통한 제품디자인개발 전략에 관한 연구

Background and purpose of the present study are as follows. Design and product market of flow more and more accelerated, product selection criteria of consumers also, is growing further. However, now, by the lack of understanding for the utility of the data utilization through the gap and trend research does not understand that can be resolved category in the domestic small and medium-sized enterprises of the design, it is insufficient corresponding to the flow of the high-speed market. Therefore, in this study, in response to rapid change and globalization of the market of the product, in order to enhance the production and export capacity of the domestic small and medium-sized enterprises, trend analysis that empathy and understanding has been using readily keyword, product development It presented a strategic framework for the direction and product development of the design of. Research methods and content of this study, the results are as follows. Development of the market of the current situation and the design of the target product, trend survey on the current state of design, analysis was performed. Suite industrial environment analysis of deriving the major keyword based on, and set the priority of the applicable strategies in product design, presented the direction of the design of the product. Finally, the frame to classify the product-specific functional elements and the elements of the scalable service is worth to total the elements that are cooperation at the time of product development Product, System, Activity, to four of Value, using the keyword of the core It presented a strategy of work. In the present study, in order to organize the product development strategy, such as creating elements of the direction set and added value of design and development at the time of product development, by presenting a strategic direction through the framework as a keyword, the design development process application as the application is not only easy can be applied to the extended business strategy, can be utilized in a flexible and efficient for the development of strategies methods.