Link Prediction and Recommendation across Heterogeneous Social Networks

Link prediction and recommendation is a fundamental problem in social network analysis. The key challenge of link prediction comes from the sparsity of networks due to the strong disproportion of links that they have potential to form to links that do form. Most previous work tries to solve the problem in single network, few research focus on capturing the general principles of link formation across heterogeneous networks. In this work, we give a formal definition of link recommendation across heterogeneous networks. Then we propose a ranking factor graph model (RFG) for predicting links in social networks, which effectively improves the predictive performance. Motivated by the intuition that people make friends in different networks with similar principles, we find several social patterns that are general across heterogeneous networks. With the general social patterns, we develop a transfer-based RFG model that combines them with network structure information. This model provides us insight into fundamental principles that drive the link formation and network evolution. Finally, we verify the predictive performance of the presented transfer model on 12 pairs of transfer cases. Our experimental results demonstrate that the transfer of general social patterns indeed help the prediction of links.

[1]  Massimiliano Pontil,et al.  Multi-Task Feature Learning , 2006, NIPS.

[2]  D. Lazer,et al.  Inferring Social Network Structure using Mobile Phone Data , 2006 .

[3]  Jure Leskovec,et al.  Microscopic evolution of social networks , 2008, KDD.

[4]  Jie Tang,et al.  Who will follow you back?: reciprocal relationship prediction , 2011, CIKM '11.

[5]  Dino Pedreschi,et al.  Human mobility, social ties, and link prediction , 2011, KDD.

[6]  Qiang Yang,et al.  Can chinese web pages be classified with english data source? , 2008, WWW.

[7]  Jie Tang,et al.  Learning to Infer Social Ties in Large Networks , 2011, ECML/PKDD.

[8]  Jure Leskovec,et al.  Predicting positive and negative links in online social networks , 2010, WWW '10.

[9]  Nitesh V. Chawla,et al.  Vertex collocation profiles: subgraph counting for link analysis and prediction , 2012, WWW.

[10]  Michalis Faloutsos,et al.  On power-law relationships of the Internet topology , 1999, SIGCOMM '99.

[11]  Albert,et al.  Emergence of scaling in random networks , 1999, Science.

[12]  Jimeng Sun,et al.  Cross-domain collaboration recommendation , 2012, KDD.

[13]  P. Lazarsfeld,et al.  Friendship as Social process: a substantive and methodological analysis , 1964 .

[14]  David Lazer,et al.  Inferring friendship network structure by using mobile phone data , 2009, Proceedings of the National Academy of Sciences.

[15]  Jimeng Sun,et al.  Social action tracking via noise tolerant time-varying factor graphs , 2010, KDD.

[16]  Jon M. Kleinberg,et al.  Group formation in large social networks: membership, growth, and evolution , 2006, KDD '06.

[17]  Jure Leskovec,et al.  Supervised random walks: predicting and recommending links in social networks , 2010, WSDM '11.

[18]  Srinivasan Parthasarathy,et al.  Local Probabilistic Models for Link Prediction , 2007, Seventh IEEE International Conference on Data Mining (ICDM 2007).

[19]  Qiang Yang,et al.  A Survey on Transfer Learning , 2010, IEEE Transactions on Knowledge and Data Engineering.

[20]  Neil J. Smelser,et al.  Problematics of Sociology: The Georg Simmell Lectures , 1998 .

[21]  Jiawei Han,et al.  Knowledge transfer via multiple model local structure mapping , 2008, KDD.

[22]  Chaoming Song,et al.  Modelling the scaling properties of human mobility , 2010, 1010.0436.

[23]  Jon M. Kleinberg,et al.  The link-prediction problem for social networks , 2007, J. Assoc. Inf. Sci. Technol..

[24]  Jie Tang,et al.  Inferring social ties across heterogenous networks , 2012, WSDM '12.

[25]  Michael I. Jordan,et al.  Loopy Belief Propagation for Approximate Inference: An Empirical Study , 1999, UAI.

[26]  Mohammad Al Hasan,et al.  Link prediction using supervised learning , 2006 .

[27]  Jérôme Kunegis,et al.  Learning spectral graph transformations for link prediction , 2009, ICML '09.

[28]  Lada A. Adamic,et al.  Friends and neighbors on the Web , 2003, Soc. Networks.

[29]  Albert-László Barabási,et al.  Understanding individual human mobility patterns , 2008, Nature.

[30]  Morroe Berger,et al.  Freedom and control in modern society , 1954 .

[31]  J. M. Hammersley,et al.  Markov fields on finite graphs and lattices , 1971 .

[32]  Nitesh V. Chawla,et al.  New perspectives and methods in link prediction , 2010, KDD.

[33]  Massimiliano Pontil,et al.  An Algorithm for Transfer Learning in a Heterogeneous Environment , 2008, ECML/PKDD.

[34]  Qiang Yang,et al.  Boosting for transfer learning , 2007, ICML '07.