Image display apparatus and contents control method of the same

A display device and a content control method thereof are provided. According to the present invention, the display device includes: a display unit displaying content; a user input unit designating some of the content displayed on the display unit as a scroll-lock region; and a control unit fixing the scroll-lock region not to be scrolled in response to the scroll operation of a user and scrolling the content except for the scroll-lock region. By preventing the desired content from being scrolled, user convenience is improved.