A Theoretical Persuasive Framework for Supporting and Evolving an Individual’s Sustainable Mobile Traveling Attitude

This paper proposes an innovative theoretical framework for the development of a persuasive prototype for supporting and evaluating an individual’s traveling attitude through the use of well-designed persuasive smartphone applications for sustainable urban mobility purposes. The newly introduced framework emphasizes the importance of engaging and committing users to improve their travel habits through continuous motivation and evaluation of both how their traveling habits affect the environment and how they contribute to better future mobility planning decisions. It consists of five stages; it takes into consideration various elements from existing frameworks and introduces a critical stage, that of the users’ rewarded assessment/feedback, based on the daily evaluation of the application effectiveness to persuade the user to move in an eco-friendlier way. For each stage of the proposed framework, a detailed description of the strategies that could be applied, and the related target group is provided.

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