What the information analyst should know about body language

The role of the Information Analyst is growing more important in the development of Management Information Systems. This paper introduces a non-traditional subject - body language - to the techniques employed by the analyst. The role of the Information Analyst and the relevance of body language (kinesics) is discussed. A conceptual model of the human communication subsystem, emphasizing total body language communication is developed. Individual elements in this model, with numerous references to the kinesics research findings, are presented in some detail. The authors conclude that body language is much too powerful a communication construct to be ignored by the Information Analyst. An annotated reference bibliography is available from the MIS Quarterly office for those readers interested in further information on this subject.

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