Sistemas produto-serviço: referencial teórico e direções para futuras pesquisas

Neste artigo, caracterizado como teorico e exploratorio, assume-se uma perspectiva critica de analise sobre o tema product-service system (PSS – Sistemas Produto-Servico). O PSS e um sistema integrado de bens e servicos que visa oferecer solucoes completas e integradas a consumidores de bens de base tecnologica. O objetivo deste trabalho e construir um marco referencial acerca dos elementos essenciais a serem considerados na concepcao e gestao de um PSS, focalizando as diferentes abordagens verificadas na literatura. O PSS teve sua origem na sustentabilidade ambiental: a partir de um uso mais intensivo dos produtos, por meio de aluguel, compartilhamento ou multiuso, os recursos fisicos teriam seu uso maximizado; tal abordagem tem como premissa a existencia de um gerenciamento adequado desses bens fisicos. Posteriormente, uma abordagem com foco na sustentabilidade economica passou a ser considerada: a entrega de solucoes no lugar de bens fisicos gera relacoes de longo prazo com os consumidores e diversos parceiros. Foram identificadas, tambem, as categorias de PSS, os elementos a serem considerados no projeto de um PSS, as vantagens e os desafios decorrentes da aplicacao do mesmo. Pretende-se que essa pesquisa teorica venha servir de base para posteriores estudos de casos exploratorios e um survey sobre o tema.

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