论文信息 - Reliability of Conjoint Analysis: Contrasting Data Collection Procedures

Reliability of Conjoint Analysis: Contrasting Data Collection Procedures

Variations in measures of reliability of alternative conjoint data collection procedures are examined empirically. The two most commonly used methods, multiple-factor evaluation (MFE) and two-factor evaluation (TFE), are comparatively evaluated. The results show that the reliability measures for both procedures are good with an overall preference for the MFE procedure.

Madhav N. Segal | M. N. Segal | M. Segal

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