Interactive TV (iTV) is currently one of the fastest changing media in terms of personalization. In the last 40 years TV was seen as a medium typically addressing the masses. But this mass medium is changing. New (digital) TV offers start to change the media landscape enabling users to experience new forms of interactivity in front of the TV. The traditional viewing behavior is starting to change: watching TV is no longer a passive activity, but TV becomes an active medium, offering consumers new ways of interacting with the content by enabling more interactivity (Eronen, 2003). Interactive TV therefore provides people with a bundle of new services that can be personalized for the household. Interactivity allows users to actively engage in front of the TV by selecting information from teletext style services, by enjoying enhanced TV shows or by engaging in live interactive TV games. ABSTRACT
[1]
Lora Aroyo,et al.
Personalised home media centre using semantically enriched TV-anytime content
,
2006
.
[2]
Tom Rodden,et al.
Domestic Routines and Design for the Home
,
2004,
Computer Supported Cooperative Work (CSCW).
[3]
John Vergo,et al.
A user-centered design approach to personalization
,
2000,
CACM.
[4]
Manfred Tscheligi,et al.
Interactive TV for the Home: An Ethnographic Study on Users' Requirements and Experiences
,
2008,
Int. J. Hum. Comput. Interact..
[5]
Tom Rodden,et al.
Patterns of home life: Informing design for domestic environments
,
2005,
Personal Technologies.
[6]
Manfred Tscheligi,et al.
Usability and usage of iTV services: lessons learned in an Austrian field trial
,
2007,
CIE.