At present there is a whole range of award schemes which aim to promote the best in multimedia production. The EUROPRIX Top Talent Award in Austria has become the first point of contact for the up-and-coming multimedia producers. What is lacking across Europe, however, are programmes that prepare young students and producers for such competitions, and not only transfer the necessary knowledge and skills needed for international cooperation, but also empower them to use the right technology when realising their ideas in a multi-medial form. The dominance of e-content and over technology is mentioned more and more often. As a result, nearly 80% of all productions are designed in Macromedia Flash. In response to this situation an idea arose to create a scheme that approaches and mobilises the corresponding resources in the educationally oriented sector. Thus, the creativity and the understanding of how to use digital media tools could be combined. The main goal of this scheme is to realise the idea of networking, the key concept behind the founding of EADiM’s “Instructors Network“. This paper introduces the Swan Lake: Moving Image & Music Award (SL:MIMA [SLA2004]), a joint collaborative project between German and English universities, which builds upon the cooperation of young musicians, students and partners from the industry in two European countries. The basis of this students’ competition is the creation of stimulating visual imagery set to the new age music genre. A series of workshops accompanies the programme and is aimed at familiarising students with the whole range of digital art technologies – from visualisation and rendering techniques, to digital aesthetics, cross-media events and interactive virtual spaces, and experiments from the ambient multi-medial area [LUG2002].