THE DEACCELERATOR: A BEHAVIORAL SOLUTION TO HIGHWAY SPEEDING

Anyone engaging in highway travel can see that many motorists drive in excess of the posted speed limit. According to the U.S. Department of Transportation, speeding is of epidemic proportion on a national scale and has become the number one killer of teenage drivers and young adults. Moreover, excessive vehicle speed is responsible for the death of 1,000 Americans each month, while speed‐related accidents take an economic toll estimated at $27.4 billion per year (U.S. Department of Transportation: National Highway Traffic Safety Administration as cited in National statistics about speeding, 1995‐2003).

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