Screen Design Guidelines for Motivation in Interactive Multimedia Instruction: A Survey and Framework for Designers

The purpose of the study reported in this article was to identify the available guidelines for screen design that ,. would improve the motivational appeal of interactive multimedia for instruction, and organize those guidelines into a useful framework for application by designers of interactive multimedia instruction. Available guidelines for creating welldesigned motivating screens in multimedia are poorly organized within the literature. Two primary types of guidelines were discovered-those aimed at enhancing motivation and those aimed at preventing loss of motivation. The authors call the first type of guideline "expansive," and the second "restrictive." The authors propose a framework for considering motivation in the process of designing interactive multimedia instruction, and speculate that instructional designers guided primarily by restrictive guidelines may be kept from discovering the strategies used by graphic designers, multimedia designers, and others in related disciplines to enhance the motivational aspects of screen design.

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