Model of Purchase Decision : Product Quality , Price , Promotion and Brand Awareness ( Case Study of Teh Botol Sosro Products at Giant Mall Permata Tangerang )

Model of Purchase Decision: Product Quality, Price, Promotion and Brand Awareness (Case Study of Teh Botol Sosro Products at Giant Mall Permata Tangerang) Hapzi Ali, Khilyatin Ikhsani Lecturer of Magister Management Program, University of Mercu Buana (UMB), Jalan Meruya Selatan No. 1, Meruya Selatan, Kembangan, Jakarta Barat, Daerah Khusus Ibukota Jakarta 11650, Indonesia 2 Student of Magister Management Program, Universitas Mercu Buana (UMB), Jalan Meruya Selatan No. 1, Meruya Selatan, Kembangan, Jakarta Barat, Daerah Khusus Ibukota Jakarta 11650, Indonesia

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