Estrategias comunicacionales para la gestión de la identidad y cultura corporativa de Panpe Alimentos Cía. Ltda. A partir de sus elementos constitutivos

This research aims to identify communication strategies for managing identity and corporate culture PANPE ALIMENTOS CIA. LTDA, from its constituent elements. The document is divided into four chapters, the first conceptual development which is supported with specific guidelines will be different authors, references will be used specially Capriotti, an expert in internal communication. In the second chapter the subject, in this respect the status of the problem is determined to diagnose, followed by research that the same that focuses on a qualitative and quantitative analysis was performed will be developed, the same that helped identify the reasons why which employees do not know in depth the issues related to the organization. In the third chapter the conclusions and recommendations arising from the investigation, the same that are linked to the communicational proposal made for the company will be found. Finally, in the fourth chapter you will find the development of communicational proposal, the same as presents improvements and creation of communication tools that will easily convey information and help employees to have a wider knowledge of the company and its short- long term. The research will be carried out in order to identify and improve issues that are hindering the smooth handling communication inside the company PANPE ALIMENTOS CIA. LTDA. The theme was chosen by the importance that exists to strengthen employee loyalty to the company, it should be noted that the communication should be handled from within organizations to create work spaces that allow the employee to feel comfortable and identified with the company.