Method for optimizing transmitting of esg data in dvb-h system and the system therefor

A method and a system for optimizing ESG(Electronic Service Guide) data transmission in a DVB-H(Digital Video Broadcasting-Handheld) system are provided to improve a receiving mode of a terminal significantly by applying an efficient partitioning rule during the ESG data transmission. A DVB-H(Digital Video Broadcasting-Handheld) service provider transmits ESG(Electronic Service Guide) data, where a session type showing each function according to ESG data sessions is set, to a terminal. The terminal grasps each session type set to EPG(Electronic Program Guide) data. Based on the grasped each session type, ESG data is segmented according to sessions.