Learning Political Information From the News: A Closer Look at the Role of Motivation

This paper investigates how motivations that drive news use affect the process of learning political information from the news. A model that traces the influence of motivational factors on following news about general public affairs is proposed. Tests conducted with nationally representative surveys revealed that motivations for following general public affairs in the news are conceptually and empirically distinct. Results showed that certain psychological needs drive motivations toward following general news, and that various types of motives have independent effects on exposure and attention to news. Finally, we found that motivations have significant indirect effects on knowledge about politics. Implications on theoretical developments in political knowledge and learning are discussed.

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