How Online Social Networks Create Value for Organizations: A Resource-Based Perspective

Online Social Network (OSN) is an emerging communication technology which has increasingly been used. Today organizations are paying more attention to the importance of these networks and are trying to create value with these emerging technologies. Current literature focuses on the information and network implications of these networks at the individual and group levels, leaving the organizational level impact understudied. This study examines how these networks create value for organizations. We propose a model based on Sambamurthy et al. (2003) framework conceptualizing the OSN and explaining how OSN capabilities bring about customer agility through digital options of communication facilitation.

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