Informal Alignment in Digital Innovation for Corporate Sustainability

Sustainable development is the inevitable choice of enterprises, and they have to enhance their innovation capability with information and communication technologies (ICT). This paper examines digital innovation in form of the informal alignment between green supply chain management (GSCM) and green information systems (GIS). Unlike regular task-technology fit conceptualized as the necessary condition for technology use and task completion, informal alignment is hypothesized to enhance innovation capacities on top of GSCM and GIS. The results from a survey study suggest that GSCM-GIS fit renders full mediation for GIS but no mediation for GSCM in their enhancement of innovation capability, which are conducive to sustainable development. The findings suggest that informal alignment constitutes more of a necessary condition for the technology aspect but more of a sufficient condition for the task aspect of digital innovation.

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