A Study of Differently-Abled Users' Perception of Public Relations Services in Libraries

ABSTRACT This study was conducted by surveying users' perception about the public libraries' current public relations, which can contribute to developing the most appropri ate public relations strategies for persons with disabilities(PWDs). This study concluded, first, PWDs' exp erience with the PR of the library services was a very low 32.4%. Intellectual disabilities, especially, we re reported to have no experience in public relations. Second, the library public relations media which PWD s utilized the most were the Internet, library bulletin boards, banners, ARS services, and podcasting, in that order. However, satisfaction with promotions appeared below average(3 points or less). On the oth er hand, interest in public relations media was very high. Third, it appeared that library users with disabilities most frequently use the websites of their school library, the National Library of Korea, and pub lic libraries in that order. However, the usage rate of services and users' satisfaction with them were v ery low. Finally, a high demand for facilities with accessibility to PWD users emerged as a result of this stu dy. Therefore, this study recommends greater accessibility, convenience, and ease of facility use for persons with disabilities.키워드: 도서관장애인서비스, 장애인서비스이용자, 도서관홍보, 장애인이용자, 이용자인식Library Disability Services, Disabled User Service, Public Rela tions, Disabled Users, Users' Perception